Kai Zhu
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Kai Zhu is an Assistant Professor in the Marketing Department at Bocconi University. His research broadly seeks to understand how digital technologies change market, media, politics, and society. He is particular interested in the impact of digital transformation in cultural markets, e.g., news, books, movies, music. Kai's research leverage various computational tools, such as machine learning, natural language processing, causal inference, and network analysis to analyze large-scale structured and unstructured data in real-world to learn about human behavior and system dynamics.