Maximilian Karl Eduard Beichert

I am an Assistant Professor of Marketing at Bocconi University. Prior to joining Bocconi, I was a Postdoctoral Researcher at HEC Paris. I earned my Ph.D. in Quantitative Marketing from the University of Mannheim. My research lies at the intersection of empirical quantitative marketing and information systems, with a focus on social influence in user-generated content networks, the creator economy, and sales-driven influencer marketing. I use empirical modeling and large-scale field experiments to study the societal and market impact of influencer marketing. My work has received several honors, including the 2025 AMA Don Lehmann Award, the 2024 AMA/MSI H. Paul Root Award, the 2024 Best Dissertation Award from the German Association for Direct Selling, and the 2024 Stiftung Marketing Award.